Performance Growth for Your Business
SEO + Sales Case Study Case Study:Performance Growth for Lonestar Cap Co
Achievements Snapshot (Feb–Jul 2025)
| Metric | Value | Growth |
|---|---|---|
| Total Clicks | 1.26K | — |
| Total Impressions | 61.8K | Strong increase |
| CTR | 2% | (↓ from 7.4%) |
| Avg. Position | 24.8 | Stable ranking |
| Sales Attributed to Marketing | $83,277.09 | +150% |
| Sales from Google Organic | $13,423.69 | Direct SEO impact |
| Orders Attributed to Marketing | 293 |
Strategy
On-Page SEO Activities
- Keyword-optimized meta titles & descriptions
- H1 & H2 heading structure for main pages
- SEO enhancements on product and collection pages
- URL structure improvement
- Content optimizations for high-intent keywords
- Image ALT tag implementation
- Blog content refined with target keywords
Off-Page SEO Activities
- Profile Creation
- Classified submission
- Directory Submission
- Social Bookmarking
- Ping submission
- Search Engine Submission
Keyword Ranking Highlights
| Hydro hats wholesale | NA | 19 | 9 | 5 | 3 | NA |
| Sweat proof hats | NA | NA | NA | 6 | 4 | NA |
| Sweat resistant hat | NA | 55 | 39 | 13 | 5 | NA |
| Lone star cap | NA | NA | NA | 10 | 1 | NA |
| Workout hats for sweat | NA | NA | 16 | NA | 8 | NA |
| Custom waterproof hats | NA | 49 | 49 | 12 | 8 | NA |
| Sweat proof golf hats | NA | NA | 61 | 15 | 6 | NA |
| Sweat proof trucker hat | NA | 33 | 25 | 11 | 3 | NA |
| Hydro blank hats | NA | 15 | 9 | 5 | 2 | NA |
Search Visibility Growth
Google Search Console showed a consistent climb in both impressions and clicks.
1.26K
Total Clicks61.8K
Total Impressions24.8
Avg PositionNo. of Impressions
No. of Clicks
Shopify Sales Impact
$83,277.09
Total Sales+150%
increase in revenue Growth28%
Returning CustomersSales
Conclusion
"Through structured on-page optimizations, strategic off-page link development, and consistent keyword tracking, Lonestar Cap Co experienced:
✔ Improved search engine rankings
✔ Increased organic visibility
✔ Direct revenue impact from SEO
This case study highlights how SEO strategy — paired with focused product positioning — can generate strong commercial outcomes even in competitive DTC apparel markets."