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SEO Case Study: Olive and Herb

SEO Case Study: Olive and Herb

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Platform: Shopify
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Highlight: This case study outlines the SEO strategy implemented for Olive and Herb’s Shopify store, including keyword improvements, on-page and off-page SEO, and performance metrics recorded through Google Search Console and Shopify.

Keyword Ranking Progression (Feb - Aug)

Feb Mar Apr May Jun Jul Aug
78 66 26 24 29 36 22
27 22 19 NA 16 10 6
32 19 10 12 11 12 6
81 66 39 31 22 4 4
66 NA 69 45 40 32 22
97 75 NA 80 66 72 NA
85 70 87 83 89 94 NA

Off-Page Optimization Summary

  • 17 different on-page SEO elements were optimized, including meta titles, meta descriptions, H1 and H2 tags, URL structures, blog content, product content, and image alt tags. All on-page SEO tasks were marked as completed.

Off-Page Optimization Summary

  • Off-page SEO activities such as classified submission, profile creation, bookmarking submission, search engine submission, ping submission, and directory submission were executed successfully.

Performance Metrics from Google Search Console (Jan - July 2025)

60.9K

Impressions

343(↑233%)

Clicks

27- CTR: 0.6%

Average Position

No. of Impressions

No. of Clicks

Shopify Sales Performance (Jan - July 2025)

Online Store Sessions: 4,716 -Conversion Rate: 0.76% -Average Order Value: $42.13 -Total Sales: $31,154.58 -Sales Attributed to Marketing: $1,844.62 -Orders Attributed to Marketing: 30