Lonestar Cap Co
SEO Case Study: Lonestar Cap Co
Keywords Ranking
Significant keyword improvements were observed between July and August. Keywords such as 'sweat resistant hat' improved from position 11 to 5, and 'best workout hats for sweat' moved from 44 to 14. Multiple keywords that had no prior rankings entered the top 50 in August.
OnPage Optimization
- All on-page optimization tasks were marked as complete. This included keyword placement in Meta Titles, Meta Descriptions, H1 and H2 tags, URL structures, content, and image Alt Tags across home, product, collection, and blog pages.
OffPage Optimization
- Off-page SEO activities such as classified submission, profile creation, bookmarking, search engine submission, ping, and directory submission were all completed successfully.
No. of Impressions
Impressions increased from 8.38K in June to 14.7K in July, indicating improved visibility on search engines.
No. of Clicks
Clicks slightly declined from 555 in June to 373 in July. However, the increase in impressions suggests growing visibility which may convert into more traffic over time.
Sales
During the campaign, the store saw 10,443 sessions with a 2.34% conversion rate. Total sales amounted to $73,591.98, with $44,468.15 directly attributed to marketing efforts. A total of 154 orders were attributed to SEO and digital marketing strategies.
