Growth Success for Matelski Family Farm
SEO + Sales Case Study Case Study:Growth Success for Matelski Family Farm
Achievements Snapshot (Feb–Jul 2025)
| Metric | Value | Growth |
|---|---|---|
| Total Clicks | 472 | Strong Increase |
| Total Impressions | 3,850 | Significant Growth |
| Average CTR | 12.3% | Highly Improved |
| Average Position | 30.9 | Upward Trend |
| Total Sales | $60,860.20 | +150% |
| Orders | 395 | +202% |
| Conversion Rate | 7.05% | +204% |
Strategy
On-Page SEO Activities
- Keyword-optimized meta titles & descriptions
- H1 and H2 heading improvements across main web pages and product pages
- Product descriptions structured around search intent
- URL optimization for collections, products, and blogs
- ALT tag implementation for product and blog images
- Blog content optimized with H1/H2 keyword integration
- Meta enhancements on collection and blog pages
Off-Page SEO Activities
- Classified ads submission
- Profile Creation
- Social Bookmarking
- Image submission
- Directory submission
- Ping submissions
- Search engine submissions
Keyword Ranking Highlights
| How long do road trip gummies last | NA | NA | 89 | 10 | NA | NA |
| Desert stardust mushroom effects | NA | NA | 54 | 21 | NA | NA |
| Road trip desert stardust gummies | 99 | 70 | 40 | 28 | NA | NA |
| Desert Stardust Mushroom Chocolate Bars | NA | 90 | 49 | 29 | NA | NA |
| Road Trip Microdosed Gummies | NA | NA | NA | 31 | NA | NA |
| Road trip mushrooms ingredients | NA | NA | 44 | 38 | NA | NA |
| Sweat proof golf hats | 67 | 50 | 48 | 43 | NA | NA |
Search Visibility Growth
Google Search Console showed a consistent climb in both impressions and clicks.
47K
Total Clicks3,850K
Total Impressions30.9
Avg PositionNo. of Impressions
No. of Clicks
Shopify Sales Impact
$60,860.20
Total Sales+150%
increase in revenue Growth23%
Returning CustomersSales
Conclusion
"Through a targeted SEO strategy — focusing on both on-page technical improvements and strong off-page link signals — Matelski Family Farm achieved:
✔ Major keyword ranking improvements
✔ High-intent organic visibility
✔ Rapid sales growth and higher conversions"