Bilz Gift Games

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SEO Case Study: Bilz Gift Games

SEO Case Study: Bilz Gift Games

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Campaign Duration: March 25 – August 6, 2025
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Objective: Rank for niche gift-related keywords and drive relevant traffic and sales.

Keyword Ranking Performance

April May June July August
77 11 4 4 2
- 11 6 6 7
- 58 42 33 7
- 17 17 10 10
- 87 50 32 12
- - 21 21 17
- 19 19 20 18
28 21 20 21 20
- 75 45 41 33
- - 18 16 23
- - 17 16 23
- 85 37 33 24
- 33 23 23 20
- - - - 34
- 38 40 38 34
- - 50 46 40
- 78 60 40 43
- - 85 44 44
- - 76 60 44
- - 85 77 76

Notable improvements include keywords like 'Cosmic Pinball' and 'Unusual Christmas Gifts' reaching top 10 positions by August.

On-Page SEO Optimization

  • Comprehensive keyword integration across the entire website:
  • Meta titles & descriptions
  • H1 & H2 tags
  • Product and collection page URLs
  • Blog post optimization
  • Status: ✔ All 15 on-page elements were fully optimized.

Off-Page SEO Activities

  • Strategic backlinking and promotional submissions:
  • Profile creation
  • Classified ads
  • Social bookmarking
  • Image, ping, and directory submissions
  • Status: ✔ Completed successfully across all platforms.

Google Search Console Performance

Time Frame: March 25 – August 6, 2025

37,900

Total Impressions

207

Total Clicks

0.5%

Average CTR

28.8

Average Position

This marked a nearly 7x increase in impressions compared to the prior period (5.64K), signaling higher visibility and indexing improvements.

Shopify Store Sales Performance

$14,651.92

Total Sales

$444.67

Sales Attributed to Marketing

1.48%

Conversion Rate

Consistent traffic and keyword performance paved the way for strong revenue per order.

Final Outcome

Bilz Gift Games experienced the following achievements through targeted SEO work:

  • Over 30 gift and novelty keywords ranking on Google
  • Impressions rose from 5.6K to 37.9K in just 4 months
  • High-ticket conversions with an AOV over $600
  • Optimized for sustained organic growth in seasonal and evergreen keyword segments