ArrowSoft Archery Gear
SEO Case Study: ArrowSoft Archery Gear
Keyword Ranking Growth
| Starting Position (July) | Aug Rank Position |
|---|---|
| NA | 24 |
| 78 | 36 |
| NA | 91 |
| 96 | 22 |
| NA | 16 |
| NA | 5 |
| NA | 4 |
| 51 | 1 |
| NA | 22 |
| NA | 32 |
| NA | 12 |
| NA | 42 |
| 29 | 8 |
| 95 | 25 |
| 22 | 8 |
On-Page SEO Optimization
- All 17 essential on-page SEO improvements were successfully implemented:
- Optimized meta titles, descriptions, and H1/H2 tags
- Improved internal linking structure and keyword usage in blog content
- Keyword integration into image alt tags and collection pages
- Status: ✔ Completed across homepage, product pages, blog posts, and URLs.
Off-Page SEO Optimization
- Off-Page SEO Optimization
- Executed core off-page activities to enhance domain authority and indexing:
- Classified submissions
- Profile creation
- Bookmarking and directory submissions
- Search engine and ping submissions
- Status: ✔ Completed
Google Search Console Performance
Period: July 2025
4,630
Total Impressions26
Total Clicks0.6%
Average CTR26.6
Average PositionNo. of Impressions
No. of Clicks
Shopify Sales Data
$10,446.31
Total Sales$6,965.72
Sales Attributed to Marketing1.29%
Conversion RateSales
Final Outcome
In just one month of SEO implementation:
- Multiple competitive archery product keywords ranked on Google
- 'Soft archery' secured position #1
- 4,600+ impressions and growing visibility metrics
- Over $10K in online sales, with marketing-driven efforts accounting for nearly $7K
- Solid foundation set for long-term SEO growth.